Let’s cut the crap: the photography industry is noisy, over-saturated, and full of recycled “advice” that doesn’t move the needle. You don’t need another pep talk. You need someone to tell it straight, show you how to actually get clients, and stop you wasting your time making photos to impress other photographers.
That’s why I’m bringing my no-nonsense style to The London Photo Convention & Trade Show 2026. And if you’ve ever listened to my podcast (The Loud Lens) or read my books (No One Fcking Cares… About Your Photography* and Take The Fcking Lens Cap Off*), you already know I don’t sugar-coat it.
Why I’m Doing This
I’ve been where you are: second-guessing myself, worrying about competition, wondering how the hell to stand out. But I built a career shooting everything from fashion weeks and festivals to the bloody Rugby World Cup, and I did it while people told me I wasn’t good enough or “shouldn’t take up space” or stop being so over the top. YAWN.
Now? I’m here to hand you the tools, the mindset shifts, and the strategies that actually work in today’s industry. Not yesterday’s. Not some Instagram highlight reel fantasy. The real, client-winning, money-making stuff.
The Talks You Need to Be In
📅 16 January 2026, 11:30 am–1:00 pm (Bouzy)
👉 “No One Fcking Cares (Yet) Because You Aren’t Creating for Them”*
I’m going to rip apart why your work isn’t converting into paid clients—and show you how to fix it. Stop creating for other photographers. Start creating for the people who’ll actually hire you.
📅 17 January 2026, 11:30 am–1:00 pm (Bouzy)
👉 “From Imposter to Authority: Owning Your Space in a Saturated Industry”
Imposter syndrome? Yeah, we’ve all had it. But it’s not a life sentence. I’ll show you how to turn that doubt into authority, step into your niche with confidence, and stop apologising for existing in this industry.
Why This Convention Matters
This isn’t just a trade show. it’s of of Europe’s biggest photography event. Thousands of photographers, hundreds of classes, live demos, and all the networking you can handle. And the kicker? The Trade Show is free if you pre-register before 1 January.
I’ll be alongside 80+ other speakers, but let me be blunt: if you want someone who tells it like it is and actually gives you strategies you can use the second you leave the room, my sessions are the ones you want to book.
What You Should Do Now
- Register before 1 January to get free entry to the Trade Show
- Book into my masterclasses.
- Plan your trip: Business School, Superclasses, Awards Evening… all worth it
Closing (My Challenge to You)
If you’re serious about levelling up in 2026, stop sitting on the sidelines. Show up. Put yourself in the room. And let me help you cut through the bullshit holding you back.
See you in London—let’s make this the year you stop playing small.
